Campbell's Sides Season

Campbell's

UX | E-COMMERCE

UX | E-COMMERCE

LEO BURNETT | 2022

LEO BURNETT | 2022

Campbell's Sides Season

Campbell's Sides Season

Campbell's Sides Season

E-commerce with a fun time-limited promo

E-commerce with a fun time-limited promo

Project Overview

Project Overview
For the Thanksgiving holiday of 2022, I built wireframes for an e-commerce microsite where Campbell's fans could purchase a maximum of two Thanksgiving plates, which would contribute proceeds to the Feeding America non-profit organization. Further, the site would direct fans to Campbell's home website to purchase cans for beloved side recipes. The site also promoted Campbell's social media profile, where fans could post Thanksgiving photos.
Only a few days into the promo, all plates were sold, and Campbell's saw a boost in sales of its sides-related canned products.

For the Thanksgiving holiday of 2022, I built wireframes for an e-commerce microsite where Campbell's fans could purchase a maximum of two Thanksgiving plates, which would contribute proceeds to the Feeding America non-profit organization. Further, the site would direct fans to Campbell's home website to purchase cans for beloved side recipes. The site also promoted Campbell's social media profile, where fans could post Thanksgiving photos.

Only a few days into the promo, all plates were sold, and Campbell's saw a boost in sales of its sides-related canned products.

Project Details

Project Details
The site was a simple experience built on Shopify’s platform. The proceeds of sales went to the Feed America charity program.

The site was a simple experience built on Shopify’s platform. The proceeds of sales went to the Feed America charity program.

I pulled together wireframes within a week to meet user and business needs by including external links to Campbell's main site and social media across the e-commerce experiences.

I pulled together wireframes within a week to meet user and business needs by including external links to Campbell's main site and social media across the e-commerce experiences.

We also had a neat, downloadable flip book for the State of the Sides Report.

We also had a neat, downloadable flip book for the State of the Sides Report.

Results

Results
Within a few days, Campbell's sold all plates and saw a sales boost for related products.

Within a few days, Campbell's sold all plates and saw a sales boost for related products.