UX COPY
UX COPY
ENVOY | 2020
ENVOY | 2020
T-Mobile 5G&ME
T-Mobile 5G&ME
T-Mobile 5G&ME
Experiential Content Creation
Experiential Content Creation
Project Overview
Project Overview
The T-Mobile Installation was an immersive showcase of 5G applications that explored concepts of how 5G could transform and enhance the way we live, work and play.
It involved a dynamic, 4,000 sq ft space in the company's Bellevue, WA headquarters featuring a 360° Dome and nine interactive zones that demonstrate how 5G can revolutionize industries such as transportation, manufacturing, healthcare and agriculture.
For this project, I provided UX support, including use cases, UX copy and user journeys for their in-store experience.
The T-Mobile Installation was an immersive showcase of 5G applications that explored concepts of how 5G could transform and enhance the way we live, work and play.
It involved a dynamic, 4,000 sq ft space in the company's Bellevue, WA headquarters featuring a 360° Dome and nine interactive zones that demonstrate how 5G can revolutionize industries such as transportation, manufacturing, healthcare and agriculture.
For this project, I provided UX support, including use cases, UX copy and user journeys for their in-store experience.
The Product Wall
The in-store experience was intended to simulate the connected store of the future made possible by 5G. I created the copy for the content map, which provided detailed instructions and the script for each activity of the interaction.
The wall activated when a customer approached and highlighting products specific to the customer. This interaction is assuming the customer has a profile with the store. Before detailing the product, that activation would include their name and a personalized statement of why the product was selected for them. The information was displayed through a back-lit mirror interface which reacted to their responses and allowed them to add the product to their virtual cart.
Orders would be communicated to the storeroom or a warehouse and they would receive the product before leaving the store or have it automatically mailed to them.
Below is a breakdown of that map, including a store manager's tablet, which is further explained in the following section.
First, the visual description details the appearance of the mirror and it's content.
Second, is the content which coincided on the tablet.
The flow provided clear detail of each activity involved in the experience.
Lastly, the store ambience and the content purpose is provided.
The Product Wall
The Product Wall
The in-store experience was intended to simulate the connected store of the future made possible by 5G. I created the copy for the content map, which provided detailed instructions and the script for each activity of the interaction.
The wall activated when a customer approached and highlighting products specific to the customer. This interaction is assuming the customer has a profile with the store. Before detailing the product, that activation would include their name and a personalized statement of why the product was selected for them. The information was displayed through a back-lit mirror interface which reacted to their responses and allowed them to add the product to their virtual cart.
Orders would be communicated to the storeroom or a warehouse and they would receive the product before leaving the store or have it automatically mailed to them.
Below is a breakdown of that map, including a store manager's tablet, which is further explained in the following section.
First, the visual description details the appearance of the mirror and it's content.
Second, is the content which coincided on the tablet.
The flow provided clear detail of each activity involved in the experience.
Lastly, the store ambience and the content purpose is provided.
The Product Tablet
The Product Tablet
Furthermore, a tablet present on the wall for showcase purposes, simulated the connected store experience a manager would have access to. Below are a few breakdowns of the connectivity the tablet provided.
Furthermore, a tablet present on the wall for showcase purposes, simulated the connected store experience a manager would have access to. Below are a few breakdowns of the connectivity the tablet provided.
Approach
Approach
A store manager would see this screen as an overview of products currently on display, important store notifications such as low stock, and a detailed list of customers in the store.
A store manager would see this screen as an overview of products currently on display, important store notifications such as low stock, and a detailed list of customers in the store.
Product Inspection
Product Inspection
The manager could view details about any customer they were going to engage with, as well as detailed product information and other related products.
The manager could view details about any customer they were going to engage with, as well as detailed product information and other related products.
Retail Pipeline
Retail Pipeline
The tablet would connect the store and the warehouse to ensure the store manager would keep the store stocked at all times.
The tablet would connect the store and the warehouse to ensure the store manager would keep the store stocked at all times.
Testing the Product Wall
Testing the Product Wall
The video below shows you that wall during testing.
The video below shows you that wall during testing.
Concluding the Store Simulator
Concluding the Store Simulator
During the showcase, the T-Mobile Tech Experience team would play the role of a store manager and talk to 5G infrastructure investors about the tablet and the customer-enhancing real-time supply chain communication made possible by 5G to lead them into the next part of the showcase involving connected factories and how they benefit from 5G in similar ways.
Overall, this was an amazing showcase that I was glad to be a part of, even if in a small way.
To learn more about this showcase, follow this link to Envoy's case study page at: https://www.weareenvoy.com/case-studies/t-mobile.
During the showcase, the T-Mobile Tech Experience team would play the role of a store manager and talk to 5G infrastructure investors about the tablet and the customer-enhancing real-time supply chain communication made possible by 5G to lead them into the next part of the showcase involving connected factories and how they benefit from 5G in similar ways.
Overall, this was an amazing showcase that I was glad to be a part of, even if in a small way.
To learn more about this showcase, follow this link to Envoy's case study page at: https://www.weareenvoy.com/case-studies/t-mobile.